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Designed to convey the image of Yandi

Author: ChiXiang
Tutor: WuWei
School: Hunan University
Course: Art of Design
Keywords: Yandi Convey the image Design Research
CLC: J506
Type: Master's thesis
Year: 2008
Downloads: 106
Quote: 0
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Abstract


Yandi, the ancestor of the Chinese nation and the human ancestor, the image represents the national landscape and civilization heritage. Studies in modern social conditions and cultural atmosphere, Yandi image visual communication, highly innovative in the field of art and design, building a harmonious society, cohesion ethos is not without benefit. Five thousand years, vast land shaped like countless worship Yandi. I take this as the main object of study, from the perspective of art and design, to explore \Firstly, a large amount of literature cited to explain the inheritance Yandi Shennong descent, great achievements and morality, systems analysis Yandi image heritage society, human values, summed up the social value of Yandi image heritage - harmony, cultural values ​​- innovation, ethics Value - dedication, ethical values ​​- honor, thus sublimated image on Yandi aesthetic emotion. On the use of fieldwork and data collection methods combined with each other to explore the Emperor worship as the source and status of Emperor worship like styling features: such as freehand sculpture techniques, focusing on artistic expression object authenticity, artistic ideals and performance decorative combination; interpret ancient Emperor worship as the most consistent aesthetic that reflects the emphasis on America's social and cultural attributes. In this study, finalized the image to Yandi visual communication design and application. Author uses art and design vision, specific description of Emperor statue physical characteristics, modal characteristics, color characteristics and clothing characteristics, positioning Yandi in modern visual communication design in the image - the Chinese people, and thus summed up, \\spiritual glory. The author of modern thinking to feel the reality of Yandi convey the image. Lost heritage rationally pointed out: the image missing - vary, the instructions from their like; ethical missing - after missing emperor worship, ignoring women; commemorate missing - Etiquette tedious, detached from reality and so on, and proposed publish emperor, after standard like recommendations. Thesis, a historical figure image design as the starting point in the artistic design and aesthetic concept, and strive to distinguish between contemporary art and design similarities with the traditional arts and crafts, traditional and modern communication links in the humanities ideas and aesthetic values ​​show more inclusive. Help to further enrich and disseminate Emperor's image,

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