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Aluminum is a light weight , corrosion resistance, good plasticity of metal , it is a very wide range of applications . Currently mainly used in construction , transportation , electricity, instrumentation and packaging industries. In recent years , as China 's sustained and rapid development of the real estate industry , led to the construction of aluminum needs. Huge market opportunities and space has attracted many domestic and foreign enterprises to enter the field, an increasingly competitive industry . HL company after eight years of development has become the East China region , with a certain scale and influence of the aluminum processing enterprises. The face of intense competition, changing market conditions . HL companies how to seize opportunities, meet challenges and achieve sustained and rapid development. Develop targeted marketing strategy is very important and urgent , which is to study the contents of this article . This article first international aluminum market and the status of China's construction were analyzed. Secondly, from the political, economic, social, technological , legal and industry competition and other aspects of the company's marketing environment in which to give a comprehensive and objective analysis , and through the SWOT analysis gives HL company's strengths , weaknesses, external opportunities and threats . Finally on this basis , given the company's competitive situation in the current market and the target market marketing mix strategy , marketing mix strategy and effective implementation of proposed safeguards.
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