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The Study of Marketing Strategy for Changzhi Iron&steel Co., LTD

Author: LiuXing
Tutor: LuoYiMei；XueWei
School: Tianjin University
Course: Logistics Engineering
Keywords: Environment analysis Market segmenting Demand forecast Marketing strategy
CLC: F426.31
Type: Master's thesis
Year: 2010
Downloads: 238
Quote: 0
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Abstract


The text deeply analyzed such influencing factors as the environment and resources that Changzhi iron and steel Co.Ltd is presented by modern marketing theory and enterprise strategic management theory, and in combination with international and domestic iron and steel present situation and development trends. It establishes the company’s target market and defines the future marketing combination strategy through market segments and market demand forecast.The text firstly introduces the world and Chinese iton and steel industry present situation and developing trends, and then describes the present situation of Changzhi iron and steel Co.,Ltd. Taking advantage of modern marketing theory and enterprise strategic management theory, the text analyzes such macroscopical environments as political and law environment, economic environment, social environment, scientific and technical environment that the method of PEST for Changzhi iron and steel Co.,Ltd, and also it adopts five strength model of Potter to analyze and compares with the competitors, suppliers, distributors and potential competitors and substitutes. Adopting SWOT method, and the text makes further analyses of the strength, weakness, opportunity and threat to the company. On the base of the above, taking the example of architectural for market segments, and establishes goal market of enterprises.In the end, the text puts forward the marketing combination strategy on price, product,place,promotion and the specific precaution on marketing policy and control of Changzhi iron and steel Co.,Ltd

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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