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The Evaluation Research of the Core Competence of Retail Enterprises

Author: ZhongHai
Tutor: WangZuo
School: Ocean University of China
Course: Business management
Keywords: retail enterprises core competence influent factor the multi-level comprehensive evaluation model
CLC: F721.7
Type: Master's thesis
Year: 2008
Downloads: 614
Quote: 1
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Abstract


The paper takes the retail enterprises of China as an object, uses the theories synthetically, such as core competence theory, strategic management theory and blurry math theory, uses the methods suce as the combo of fix quantifyration and determine the nature, the combo of theories and exampleinstances, researches the problem about what is the core competence of retail enterprises, how to evaluate the core competence of retail enterprises, and how to promote competence of retail enterprises.Firstly, the paper has an analysis about the developing condition of China and foreign countries, it particularly expounds the managing styles of Chinese retail enterprises on present and the main problems and the reason. Secondly, taking the core competence as a basis, combining the fruits of the other researchers, the paper divides the core competence of retail enterprises into four parts, they are choosing sites, nurturing the loyalty of the customers, the controling of procedure and the management. The four kinds of the ability include sixteen factors and the paper have an analysis about the condition of the Chinese retail enterprises aiming at the factors. Thirdly, on the basis of indexes’designed principle and combining the concept and influent factors of retail enterprises, the evaluation indexes system of retail enterprises’s core competence were set up, then combined blurry math theory and the method of multi-level comprehensive evaluation model, multi-level comprehensive evaluation model was set up. Forthly, according to the present condition of Chinese retail enterprises, the paper supplies the way how to promote the core competence from culture, technology, brand, scale, service, customer relationship and the innovation. Fifthly, handling the multi-level comprehensive evaluation model, had a research of demonstration for the core competence of the LIQUN mansion in Qingdao, according to the evaluating result, then have an analysis about its strength and threat and supplied some suggestions about its development. Finally, bring forward some methods about how to promote and ameliorate according to the conclusion.The paper has a deeply research about the core competence of retail enterprises, consummated the theory of core competence of retail enterprises, bring forward the way how to promote the the core competence of Chinese retail enterprises and set up the multi-level comprehensive evaluation model of retail enterprises, definitely has the level of theory and innovation.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational > Supermarkets, chain stores,specialty stores
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