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CIS is derived from the middle of the last century, corporate marketing tool , in the complicated , ten thousand save moving picture of the market , the company's image is difficult to get the attention of consumers loyal and long-lasting , CIS emerge from a marketing communications firm in terms , conform to a free market economy characterized by a natural product. CIS theories as to modern business has great significance , as highlighted in its enterprises in the fierce competition in the market to provide an effective solution , through good corporate image planning can effectively enhance their own image , and actively motivate its consumption between the communication, thus creating a competitive environment in the market differential advantage . This article from the socio-cultural and media environment perspective of the theory and practice of CIS all-round analysis and summary , focused on the theoretical background of the formation process of economic and cultural concerns and chase analysis ; CIS theory originated in the mature business environment in Europe and America , mature in the focus of humanism Japan . Articles will be selected in which both typical business case , waiting to see how the theory of globalization CIS markets Ecology promote corporate image building , achievement of influential business brand. On this basis , the article will delve CIS interpret various stages of development and performance characteristics of the social context by analyzing the CIS theory and social environment, market , media and dynamic relationship between consumers , analyzes the development of the theory of traditional CIS highs and lows of the reasons where ; stresses which focuses on the theory of propagation CIS application environment that global integration \the dynamic characteristics of diverse media environment , and on this basis, that the traditional CIS theory no longer applicable in today , should make a reflection and improvement . Finally, from a social semiotics , communication and perceived psychological perspective , exploring diverse dynamics of the new media environment CIS communication strategy, and to their form of examples to try evidence.
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