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China's mobile value-added services after years of development , whether regulatory authorities , operators , or the SP has ended for mobile value-added services irrational vision in management, business model , cooperation and win-win , etc. have matured and rational . Southern 's Code as an early entry into the mobile value-added services must be changed before a large SP extensive marketing methods , the introduction of advanced experience of other industries and marketing become a top priority , a way to advanced marketing theory and database technology, combined with advanced analysis techniques the use of marketing, database marketing is becoming a SP that marketing choice. In this paper, the overall mobile value-added services on the domestic market, a comprehensive analysis of current and future trends , based on the development status for the South 's Code for the external environment analysis , competitive analysis , and through market segmentation and positioning, combined with the classical theory of database marketing , analysis of the South 's Code uses the necessity and feasibility of database marketing and database marketing mix eventually combined 4P3C presented the South 's Code implementing database marketing theory and some of the specific methods .
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