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Impact of Corporate Social Responsibility on Strategic Management in Chinese Corporation

Author: ZhengXiaoXia
Tutor: ZhangSuChuan
School: Shanxi University
Course: Business management
Keywords: Corporate Social Responsibility Strategic Management Stakeholders
CLC: F270
Type: Master's thesis
Year: 2008
Downloads: 874
Quote: 7
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Abstract

The beginning of the 20th century, corporate social responsibility from the Western academia, introduced in the 1990s the Chinese academia, and become the hot issues of common concern of management science, sociology, law and other disciplines. Although so far the concept of corporate social responsibility, and theoretical support points has not yet formed a unified understanding of academia for nearly a century of the enterprise should bear the social responsibility it is no longer controversial. However, the enterprise's resources are limited, their survival and development is based on the pursuit of profit. Then, how companies can make a profit at the same time taking into account the social responsibility to obtain the economic and social benefits of unified? Corporate social responsibility on to study under the framework of strategic management to build a corporate social responsibility into corporate strategy the framework of the model, indicates a new development ideas for the enterprise to obtain the economic and social benefits of a win-win. The main content of this paper consists of four parts. The first part combed on corporate social responsibility at home and abroad, as well as study the research context of corporate social responsibility and Research in strategic management framework laid a theoretical foundation for further research of this article. Second part first from stakeholders and corporate social responsibility enterprise performance positive impact on the overall function of corporate social responsibility; then starting from the relationship between environmental protection and economic development, and explore the four stages of development of corporate social responsibility; specifically concluded that corporate social responsibility is in the second stage of development, that economic development and environmental protection, the coordinated development of the formation stage of corporate social responsibility. With further China's economic take-off, more and more prosperous life, people will gradually emphasis on economic development, environmental destruction hidden costs when these costs exceed the positive benefits to the people, the community investment in corporate social responsibility expectations and concerns, will gradually enter the third stage of development, and that environmental protection is better than the stage of economic development, the maturity of corporate social responsibility. Since the corporate social responsibility is an inevitable trend, from the formation period to maturity of Chinese enterprises how to do in order to achieve the best combination of corporate economic interests and the interests of society? Third part of the answer to this question, and to build a corporate social responsibility into corporate strategy management model for enterprises how better to shoulder social responsibility and pointed out the direction and ideas. Through the implementation of the strategic integration of corporate social responsibility, companies can increase brand recognition, create a unique corporate image, to achieve economic benefits and social benefits of unification. Finally, the fourth part of Lu'an Group, for example, proved the systemic and feasibility of the integration of corporate social responsibility strategy.

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