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Study on the Situation and Tendency of Clothing Consumption over Internet in China

Author: WangJunLi
Tutor: LiangHuiE
School: Jiangnan University
Course: Fashion Design and Engineering
Keywords: Clothing Consumption Network
CLC: F426.86
Type: Master's thesis
Year: 2007
Downloads: 854
Quote: 4
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Abstract


With the development of information technology and communication technology , network consumption is becoming a new consumption patterns , and clothing as a necessity in the daily lives of people , network transactions showing prosperity . This study for the status quo and development trend of consumption of apparel network , network questionnaire , reality surveys and theoretical analysis method of combining the basic characteristics of the object from the survey , the basic characteristics of the network consumption and clothing characteristics of network consumption were investigation and analysis, which summarizes the status of apparel network consumption , and the factors affecting clothing online consumer behavior analysis , and recommendations for improvement given the problems found with reference combined with the professional subject knowledge and subject knowledge . Finally, the clothing trend of network consumption forecast . The results of this study show the Consumption of apparel network showed the following characteristics : 1 , clothing online consumer demographic characteristics . Female users than male users are more interested in network consumption of clothing ; age , by the age of 18 to 30 -year-old Internet users as the main consumers ; highly educated Internet users more easily recognized apparel network consumption ; high net age of Internet users is also easier to accept consumer apparel network ; 2 , the rapid development of network consumption promotes the development of apparel network consumption , at the same time , the problem of its existence and also restricting the development of apparel network consumption ; , apparel network consumer product categories on the uneven development . Jacket and shoes consumers to choose more product categories ; casual wear and sportswear consumers are more inclined to choose the style of clothing , consumer behavior , can not touch the clothing can not be tried in the network consumption , quality is not caused by factors such as good belief ; 4 , apparel network consumption is still in its infancy . Finally , predicted the clothing network consumption in the most recent period will show the following three trends: clothing network consumer groups growing ; consumers more rational consumption concept ; apparel consumer products distribution network will become more realistic consumption .

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