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Our Country Commercial Bank Intermediate Business Fixed Price Strategy Research

Author: ZhengYanFang
Tutor: YangXiYue
School: Harbin Institute of Technology
Course: Finance
Keywords: Commercial bank Intermediate business Pricing strategy
CLC: F224
Type: Master's thesis
Year: 2007
Downloads: 572
Quote: 0
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Abstract


Imminent by the government transferred to the bank , its pricing problem with the pricing of intermediary business in China , the pricing strategy is the coordination of the Bank of the internal and external environment , the core of the pricing , its aim is to raise the level of profitability of the intermediary business , promote their health The high-speed development . Therefore , to study the pricing strategy problem of intermediate business of commercial banks in China have great practical significance . This paper first introduces the three commercial banks used pricing strategies : cost -oriented pricing strategy , competition -oriented pricing strategy and customer - oriented pricing strategy , evaluation and scope of the analysis of these three strategies . Followed in the analysis of pricing power , respectively, from the angle of bank property rights , market-oriented point of view , and price formation mechanism angle to analyze pricing inevitable by reasons of commercial banks , and the application of game theory analysis of the invalidity of government control of pricing and bank independent pricing does not lead to the phenomenon of arbitrary charges of intermediary business . This article attempts to financial products and services as a special commodity , draw on theoretical research production and sales of general merchandise pricing strategy , put forward a comprehensive pricing strategy to maximize bank profits as the goal , according to the Bank of the total profit maximization and total sales maximize the amount of two management objectives to build a comprehensive pricing strategy model . Then , the article on the release model were adjusted assumptions I and the introduction of the utility function . The paper describes the three cases ( the bank combination product pricing , the B2C online bank Pricing and a city of a state-owned bank run intermediate business pricing ) model in practice , and the results were analyzed cases . Finally , on the basis of the analysis of case , the application of comparative analysis method describes the advantages of the model , and pointed out that the model need to be addressed , such as determining the cost of financial products , difficulties in the practical application .

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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