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In the 21st century , there is growing emphasis on the quality of life and quality , natural, healthy healthcare consciousness gradually. Especially in 2003 , after the SARS swept the globe in recent years, H1N1, avian flu and other large-scale occurrence of epidemic diseases , traditional Chinese medicine for its natural, preventive health care and treatment efficacy of both , treating the symptoms , low price and so to go again into the spotlight. Chinese enterprises to better international operations will be introduced to the world of medicine to go , so that people around the world benefit . However, Chinese enterprises in China in the international operation of a series of problems encountered in the process , this paper applied literature analysis , data analysis and case study method of combining the theory of corporate internationalization strategy to collect, collate , in order to deepen the understanding of the relevant theory . Then right medicine industry development status and development trend of the international market situation was summarized by GPC 's case on their own resources and market performance were described and analyzed . And through the SWOT analysis , the company's internal and external departmental standards for GPC disadvantage in-depth analysis , which made Chinese enterprise internationalization strategy implementation strategy recommendations : based on the domestic market , the adjustment of product structure , the use of superior resources , the development of health food , guaranteeing sustainable sexual development ; Chinese medicine culture through publicity and education to overcome barriers to the process of internationalization , build one of the international development research platform .
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