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JiangXiJing JM TCM Co., LTD, the Mass Customization Research

Author: SunXiaoMing
Tutor: RuanLuNing；ChengZhaoSheng
School: Nanchang University
Course: Industrial Engineering
Keywords: Traditional Chinese medicine Mass Customization Industrial Engineering
CLC: F426.72
Type: Master's thesis
Year: 2010
Downloads: 46
Quote: 1
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Abstract


Although China is the birthplace of Traditional Chinese Medicine , Chinese industrial production started earlier , but due to the lower level of traditional Chinese medicine industrial engineering technology , severely weakened the competitiveness of traditional Chinese medicine into the international market . Simple dosage forms of Chinese medicine market share in China , Chinese patent medicine industry , the manufacturing process backward , still need to further improve the backward state of the product structure is irrational . Flexible production model of mass customization is not only to meet the needs of individual customers , they can be maintained at a lower cost . If you shift to mass customization , and low-cost production of the enterprise will be able to ensure that the customization of products and services , to form the core competitiveness of enterprises , and led the development of the Chinese medicine industry and the whole industry . Implementation of mass customization will have a demonstration effect on the development of the industry will be able to greatly enhance the traditional Chinese medicine core competitiveness of enterprises , and promote the development of traditional Chinese medicine industry to consolidate the international status of the Chinese medicine industry . Papers from the perspective of modernization of traditional Chinese medicine industry , the use of mass customization , a typical traditional Chinese medicine production enterprises - Jiangxi JM Pharmaceutical , for example , to explore the implementation of change and opportunities for development of large-scale custom brought the traditional Chinese medicine industry , on this basis the operation of the program on the proposed mass customization of traditional Chinese medicine production enterprises .

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