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AE silica Marketing Strategy

Author: LiJunFeng
Tutor: HeWei
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: AE Silica Marketing Strategic Research
CLC: F426.72
Type: Master's thesis
Year: 2010
Downloads: 32
Quote: 0
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Abstract


Unprecedented fierce competition in the market today , competition is no longer confined to the product quality, but also because of competition in the marketing strategy . Who marketing strategy design , the use of timely , grasps the initiative . Currently , the marketing strategy within the enterprise has been growing attention has been paid theorists also published a number of monographs , papers and practical experience , but most of these are common problems discussed and the guidance of the macro aspects specific to an enterprise how to operate in a specific market environment guidance is not strong. Especially for small chemical enterprises are concerned , no more substantive guidance value . Therefore, to analyze the existing problems of the AE in marketing , AE build some personal views and suggestions on the marketing strategy . This article by AE 's internal and external environment , product structure , operating conditions such as a full range of analysis , summed up the problems and shortcomings of the AE in the course of business , combined with the AE silica products in the Southwest regional advantages and national industrial transfer trend , through the use of management , strategic management , marketing management , marketing management , human resource management , technology and innovation management multidisciplinary theoretical knowledge and methods proposed the \so as to solve the problem of the the AE stage competition and survival , and promote good corporate management and sustainable development . According to AE 's small-scale , multi- species operating flexibility characteristics , the AE radiation favorable sales radius occupied the field of high-end , select \to take the offensive and defensive tactics can retreat into , to ensure the the AE company's long - term survival and development . Same time, seize the national industrial transfer as an opportunity to implement large-scale production , built silica specialized production enterprises , entered the ranks of the large and medium-sized enterprises in the industry .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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