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The Application of "Designed Chinese Calligraphy" in Visual Design of Modern Package Image

Author: ZhangYue
Tutor: WangAnXia
School: Jiangnan University
Course: Art of Design
Keywords: Calligraphy Design calligraphy Modern packaging image visual design
CLC: J524
Type: Master's thesis
Year: 2008
Downloads: 290
Quote: 2
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Abstract


The modern packaging image visual design visual , symbolic performance significance consumption constantly enhanced with the progress of society , the image of the localization trend in packaging . Calligraphy is a good image of the visual elements reflect the local culture . Calligraphy itself is a symbol , it 's referred to very complex . Therefore , we need the the calligraphy symbol restructuring to ensure direct and effective when it is applied in the packaging design convey goods . Design calligraphy \Design calligraphy \integration and optimization of the various layers of the calligraphy convey the semantic information of goods at the same time , the coordination of other visual elements of packaging design , and ultimately the formation of an organic whole visual - packaging image . process design \generalize calligraphy that is the basic characteristic of Chinese characters \\with the flavor of the times . different text morphological and national psychology between mature \

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