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Implementation Research on Consultant-Type Marketing of Composite Materials about Nano-ceramic

Author: ZhangDong
Tutor: ChenYuQin
School: Shenyang University of Technology
Course: Business management
Keywords: Marketing consultant 4V Ceramic Nanocomposites
CLC: F426.71
Type: Master's thesis
Year: 2010
Downloads: 42
Quote: 0
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Abstract


With economic development , personalized customer demand is increasingly apparent , marketing consultant mode is a wise choice for enterprises to carry out marketing activities . The marketing consultant applied to nano-ceramic composite materials research is still in the exploratory stage , form only some scattered points , has not yet formed a relatively complete theory and in practice , let alone play a systematic role in guiding . The papers draw on the latest research results at home and abroad , based 4V marketing theory , compared the system implementation issues of Ceramic Nanocomposites marketing consultant , a comprehensive study . This article Ceramic Nanocomposites marketing consultant implementation is divided into four parts: first , the implementation of the preparatory stage . Enterprises from the market analysis , the formation of the marketing team to build the organizational structure . Establish a customer-centric business philosophy of the four aspects of preparation before implementation . Second , the implementation phase. The implementation process of differentiation , functional flexibility , added value of resonance angle marketing consultant , to provide customers with personalized products and services . Third , to evaluate the implementation effect . The thesis build a nano-ceramic composite evaluation of the effectiveness of marketing consultant system using the analytic hierarchy process and fuzzy comprehensive evaluation method to evaluate marketing effectiveness , and develop a marketing plan for the enterprise , provide the basis for adjustment of marketing strategy . Fourth, the case of nano- ceramic composites marketing consultant analysis, pointing out its deficiencies and make recommendations for improvement , and summed up the implementation of the revelation of Ceramic Nanocomposites marketing consultant . The innovation of the paper is that for Ceramic Nanocomposites marketing activities , the 4V theory and marketing consultant theory to combine its system studies . The research results can provide marketing consultant for the Ceramic Nanocomposites more systematic theoretical guidance and hope to provide a reference for prospective corporate marketing consultant mode .

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