Dissertation > Excellent graduate degree dissertation topics show

Web2.0 era new diffusion of eco- traditional public relations model

Author: FuRan
Tutor: ZhangHaiYing
School: Fudan University
Course: Communication
Keywords: Web2.0 Dissemination of ecological Public relations communication Corporate blog
CLC: G206
Type: Master's thesis
Year: 2008
Downloads: 618
Quote: 4
Read: Download Dissertation

Abstract


With the in-depth development of the Web 2.0 technology , traditional public relations media age is gradually disappearing . In the the new Web2.0 spread Ecology , Public Relations positioned itself , the spread object communication channels and means as well as the mode of transmission in the event of profound change . Corresponding to this, at the operational level , each step in the process Four- PR ( - plan - Communication - assessment ) , but also need to make adjustments according to the characteristics of the new Communication Ecology . The public relations industry has taken note of this change and has been taken to explore the pace of innovation . Blog , RSS , podcasts , and search engines and other Web 2.0 technologies are beginning to be tried by the public relations practitioners and adoption . Fastlane blog analysis of common and Google blackboard is a blog for the dissemination and exchange of public relations , has achieved good results . The continued development of network technology makes today's mass communications environment different from any previous period . PR industry exposure to the spread of this eco- must actively seek to change the future of effective public relations , is necessarily a good faith , under the precise positioning of the audience , the selective use of traditional media and online media and other channels of communication and the full integration of the means of dissemination .

Related Dissertations

  1. Web2.0 network under the Privacy and Personal Data Protection,G350
  2. Higher College Library Research Service System Type,G258.6
  3. Research on the Public-Service-Oriented Interaction between Government and Citizens Through Government Websites,D630
  4. Application Research of Microcharity Based on WEB2.0 for the Civil Organizations of China,C912.2
  5. Wiki college teachers and students knowledge sharing platform,G647
  6. Study on the Mechanism of Multi-persons’ Collaborative Knowledge Production Based on Web2.0,G206
  7. Micro- blog of news dissemination function,G206
  8. A Study on the Self-organization of Information in the Micro-blog,G206
  9. Web2.0 environment Graduate Personal Knowledge Management,TP393.02
  10. Web2.0 technology based learning communities to build their own networks,TP391.6
  11. The Action Research of Creating Learning Environment for University Students Based on Web2.0,TP393.02
  12. Enriching the Representative of Document Using IRF,TP391.1
  13. Based on B/S Structure of the Fortal System Design and Implementation of Agents,TP311.52
  14. The Studies and Realization of Web Application Based on DWR Framework,TP311.52
  15. Research on Data Buffering Technology Applied in Mashup,TP333
  16. Based on the the WEB2.0 instant messaging profit model study,F49
  17. Viral Marketing Interpretation of Web2.0 in Communication,F274
  18. A Research of Undergraduate’s Learning Abilities Towards Learning2.0 Era,G434
  19. Research and Design of Intelligent Tutoring System Based on Web2.0,G434
  20. Research on Education Information Platform Based on EDU2.0,G434
  21. A Study on the Use of Web2.0 Conception and Technology for Archives in China,G270.7

CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
© 2012 www.DissertationTopic.Net  Mobile