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The Developing Status Quo and Prospect of Mobile Media in the Sports Dissemination

Author: QianZuo
Tutor: WangZuoQing
School: Suzhou University
Course: Sports
Keywords: Mobile Media Sports Communication Audience
CLC: G206
Type: Master's thesis
Year: 2008
Downloads: 533
Quote: 3
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Abstract

The rapid development of information in contemporary society, more and more people access to information, more and more convenient. With the development of mobile network technology and the rapid innovation of the mobile terminal functions, the mobile phone has become an important way for more and more people access to information. The phone not only has the traditional sense of the texting, phone calls, answer the phone, and other functions. Due to the heritage of the mobile communication mobility, personal, real-time, security features, the biggest feature of the phone is more popular than the computer Internet, newspapers, television more interactive, easy to carry than the TV. It can be said, what kind of media can have such a large group of potential users, nor what kind of media can be as mobile as in-depth audience. It focused on the advantages of the past four media: print media, broadcast media, television media, network media, and with the new features of the transmission anytime, anywhere wireless network media player. The mobile phone as a mobile communication terminal has been nearly perfect, perfect technology also gives the changes in the material basis to the mass media. Sports attract a large audience with their wonderful sporting events, this social phenomenon has attracted many news media coverage and interest. Mobile media from the early stages of development, and sporting events forged a bond. In recent years, mobile media covering sports to bring their own social and economic benefits, and the sport is also equipped with mobile media communication tools to expand their influence. Relative to the other four media, the intensity and length of mobile media sports communication is not big enough, most of the audience is accustomed to four media access to sports information. Based on a survey of mobile media propaganda and reporting the status of sports, study the positive and negative impact of the mobile media sports communication, and some suggestions. The author read and study the sociology, journalism, sports communication studies, sports economics, as well as via the Internet full-text database of China Journal Net (1997-2008), China's outstanding Theses and Dissertations Full-text Database papers journal articles and so on the basis of the literature, the 200 audience, 30 media reporters and 10 experts issuance of questionnaires a total of 240. The basis of the data collected for statistical analysis, analysis and prospects of mobile media in sports communication status of the study analyzed and discussed, the following conclusions: (a) mobile media features and sports communication audience demand very fit than traditional media to better meet the needs of the times. Mobile media and sports communication has been relatively close cooperation, to sports communication process more quickly, easily and fashion. (B) sports information for the mobile media has brought huge economic benefits, the global sports information dissemination to grow and develop with the development of mass communication media. The two promote each other, into each other nations. (C) mobile media audience is more concentrated, basically in the the 20-45 highly educated population, more popular. The proposal should be strengthened audience development efforts, especially in the elderly mobile phone reading habits. (D) mobile media development in the country is relatively narrow, sports communication, mobile media and sports the most widespread application of the traditional paper media newspaper ripped to the mobile phone transmission medium, television has just started, the multimedia not yet fully developed. (5) sports information content provided by the audience of mobile media is not satisfied, should strengthen the diversity and richness of mobile media, sports information content. (6) audience of mobile media dissemination of sports information credibility is not high, the mobile media similar to traditional media \Making information more accurate and reliable. Recommended the strengthening of mobile media laws, and enhance their professional degrees. (7) with technological innovations. Upcoming mobile phone 3G era, will make the application of mobile media in sports communication broader and deeper. Mobile media in sports communication process, should fully develop its multimedia functions, expand the audience, on the basis of the current break through technical barriers, in order to better serve the sports communication for greater economic and other aspects of revenue become the ultimate form of the personal mobile media.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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