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With the increasingly fierce market competition, household electrical appliances, immediate household electrical appliances should be designed to consider how to meet consumer demand for sophisticated consumer to obtain a good market efficiency. In today’s social culture and way of life of women played a very important role. The design of home appliances to consumers care to women on the one hand because of higher income female consumers, as well as families to purchase their activities have a greater decision-making; the other hand, because women customers at home more frequently used in home appliances. It is precisely because of this situation, the design of home appliances to incorporate women’s aesthetic psychology and consumer psychology research, not only for home appliance product design provides a good design method, but also for household electrical appliances opened up a broad market.This paper uses a comparison method, document retrieval method, case analysis and other research methods, to design psychology, design aesthetics, ergonomics, design composition, design semiotics, design theory, color science, and many other disciplines as a guide, combined with a large number of examples of household electrical appliances, based on the aesthetic and consumer psychology of women’s household electrical appliances carry out systematic research and elaborated.Papers of female psychology and consumer psychology of aesthetic features to make analysis and discussion, and put forward based on female psychology and consumer psychology of aesthetic three principles:focus on female consumers, must be designed to seize the women’s physical characteristics, design of products should be easy to operate; the same time, product design, appliance design aesthetics but also to follow the relevant laws and regulations to meet the aesthetic needs of women consumers; Furthermore, women’s household electrical appliances must be designed to impress consumers, to meet the psychological needs of women consumers. Finally, the study of women based on the aesthetic and psychological appliance product design methods, related to the functional design should be specifically targeted to meet the female consumers of different product functional requirements, through the expression of decorative home appliance products, as well as the use of metaphor, style, absorption by such means as appliances designed to enhance the emotional. Household appliances for the future design of effective methods and theoretical basis.
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