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The Research of Managing Strategy for HEBEI No.4 Construction Company Commercial Concrete

Author: ChenZhiLong
Tutor: LuoYiMei；QiJianWei
School: Tianjin University
Course: Industrial Engineering
Keywords: Commercial Concrete Market analysis Influencing factors Business strategy
CLC: F426.92
Type: Master's thesis
Year: 2007
Downloads: 106
Quote: 0
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Abstract


Our commercial concrete in the rapid development of the market economy , the market competition environment even worse , how to analyze commercial concrete business status and product sales strategies and adjustment , is the real problem of the long-term development of the relationship between commercial concrete companies . In this paper, the analysis methods of modern management theory , and industrial engineering , Hebei four built concrete company's internal and external factors affecting the detailed analysis . Macro environmental factors , including the development status at home and abroad , the influencing factors of related industries , and related policy environment ; the microeconomic factors include operating status of the company's production process as well as their own advantages and disadvantages compared ; article further in-depth analysis of the economic benefits of the company , a comprehensive analysis of the impact of various factors on enterprise development . On this basis , we proceed from the Hebei four built concrete goals of the company's product strategy , strategic choice based on lower product costs , to determine the company's goals for the implementation of \at home and abroad , and Shijiazhuang market Analysis , Hebei four built in concrete design and business management improvement strategies ; determined by analysis of the potential market for new products , Hebei four built in concrete has developed a variety of new products development direction , development the new high - value-added commodities the concrete varieties ; through the comparison and analysis of the target market , to develop the company's market promotion strategy .

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