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The Analysis of Mobile Phone Market in China and the Competition Strategy Study for Local Mobile Phone Manufacturer

Author: XiongAiJun
Tutor: WangBo
School: Tianjin University
Course: Management Science and Engineering
Keywords: Phone Communications market The size of the market Marketing strategy Market Structure Demand forecast
CLC: F426.6
Type: Master's thesis
Year: 2007
Downloads: 1073
Quote: 4
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Abstract


China as the world's largest mobile communications market , in 2005 the number of mobile phone users exceeded 390 million , at the same time , China produced more than 1/3 of the global mobile phone sales of more than 10% of the global mobile phone . Mobile communications and mobile phones as the most active part of our communication consumption has been a concern of the community and the industry . The first half of 2006 , of a total of 70 companies were approved production of mobile phone products , still double-digit growth rate of the domestic mobile phone market in the last year, more than 80 million scale, based on the rise , China is now the world's largest growth rate the fastest growing mobile phone market . The paper through the analysis of China's mobile phone market of macro- policy environment of China 's mobile phone market , the carrier status of the mobile phone market size and structure , market characteristics , and the mobile phone market trends , the status quo on the competition in the mobile phone market , the competitive landscape , consumer by market demand , the current situation of the domestic and foreign mobile phone manufacturers detailed analysis and specific introduction of the the Konka communication company 's marketing strategy . Based on the above summarized on China's mobile phone market analysis, the article points out the direction of the mobile phone products , as well as the development of the mobile phone market , the feasibility of marketing strategy of the domestic mobile phone manufacturers , make a combination of qualitative and quantitative analysis and forecast of the market development trend . The paper pointed out that the rapid development of modern communication technology , mobile phone technology and functionality with each passing day , the mobile phone market is also highly competitive . At present , the domestic mobile phone is facing severe market situation , market share is shrinking . Domestic mobile phone in order to compete in the market in an invincible position, must improve their product quality , core technology , functionality , innovation , service and other aspects . Domestic mobile phone enterprises under the premise of ensuring product quality , differentiated products in the market segments based service differentiation into competitive cards close to the domestic consumer demand , an accurate grasp of the customer is completely satisfied with the mobile phone consumer culture , to an invincible position in the competition . At the same time , the paper pointed out that the strategic alliance is an important way to enhance the marketing capabilities of the domestic mobile phone enterprises .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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