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Study on Animal Pharmaceutical Testing Instruments’ Marketing Analysis＆ Marketing Strategy

Author: LiSuRong
Tutor: ZhaoLiMing
School: Tianjin University
Course: Business management
Keywords: The big day Veterinary drug detection Market analysis Marketing Strategy
CLC: F426.72
Type: Master's thesis
Year: 2007
Downloads: 115
Quote: 0
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Abstract


As a medicine in drug testing field market share has reached more than 70% of the drug testing instrument production enterprise, tianjin big day hair technology co., LTD. (hereinafter referred to as the "big day hair) how to take the appropriate effective marketing strategy, and constantly in the related field and develop the market, make the enterprise development, has become the biggest days send the very important topic. Based on the forecast of market capacity, and then, using analytic hierarchy process to big hair day in the veterinary inspection field to determine the target market, in combination with the customer purchasing behavior of the system analysis and detection of veterinary drug in the field of competitive analysis, and strive to fully grasp of veterinary drug inspection field market characteristics, for making the reasonable and feasible and effective marketing strategy to provide basis. On this basis, this paper make the biggest day hair in the veterinary inspection field marketing business strategy, from product, price, channel, promotion and service and so on five aspects discussed in depth. The paper adopted the combining theory with practice, qualitative and quantitative research methods, the detection of veterinary drug in the field of situation are analyzed and discussed, it is concluded that the actual conclusion, and put forward a set of system has certain guiding significance in the big day hair veterinary drug testing field of marketing strategy.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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