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Research on Development Strategy of Tianjin Traditional Chinese Medicine Industry
Author: MaZhiDe
Tutor: WangBo
School: Tianjin University
Course: Business Administration
Keywords: Traditional Chinese medicine Strategy Market Technology
CLC: F426.72
Type: Master's thesis
Year: 2007
Downloads: 271
Quote: 0
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Abstract
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Chinese medicine is a the accumulated valuable wealth of the Chinese people in the long struggle with the disease process , effective practice and extensive knowledge implies a profound scientific connotation . Medicine from the the physiological medical model to the social transformation of the medical model , regression to the call of nature , and a blend of Eastern and Western cultures today provided a broad space for the development of the industry . Traditional Chinese medicine on the interpretation of the phenomenon of life and disease is difficult for the general understanding and acceptance of modern society , the modern study of Chinese medicine material basis and mechanism has been no breakthrough , which restricts the modernization of traditional Chinese medicine , the process of internationalization . The opportunities and challenges placed in front of the Chinese medicine industry , to carry out the development strategy study to become a reality and urgency of the issues . Firstly traceability Chinese medicine history , recalled by the ancient grassroots to the modern development , and thus face the controversy in medical science , medicine historical contribution in affirming advocated respect for traditional Chinese medicine , stressed that the world , with the times actively absorb modern scientific and technological achievements , multi background , multi - method study traditional Chinese medicine , to accelerate industrial development , to meet the health needs of the people , and contribute to the FIP . The rest of this article to expand the empirical study application of environmental analysis of the relevant factors with the development of Chinese medicine industry . Cited by the description of a large number of facts and of government policy and interpretation of traditional Chinese medicine resources , the economic situation of the domestic and international markets , technology trends and the development of new drugs , traditional Chinese medicine industry have made ??a more in-depth analysis of specialized research . In focus Chinese medicine industry development strategy on the basis of case studies , a comprehensive proposal , and made ??specific recommendations on healthy development and Make the Tianjin Chinese medicine industry and traditional Chinese medicine enterprises . The industry historical research , the theories contend with the various elements of the industry development strategy research integration and cultural heritage from ancient to modern industrial development path clearance Chinese medicine industry , the innovation of this paper .
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