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Research on Core Competence of Paper Packaging Enterprises

Author: WeiRongBin
Tutor: YuanJianXin
School: Suzhou University
Course: Business management
Keywords: Paper Packaging enterprises Core competitiveness of enterprises Evaluation Model Countermeasure
CLC: F426.8
Type: Master's thesis
Year: 2008
Downloads: 157
Quote: 1
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Abstract


Core competitiveness, also known as the concept of core competencies, Prahalad (Prahalad) and Hammer (Hamal) 1990, in an article published in the Harvard Business Review, it means a diversification mode, that is all to enter the industry have a common center of the circle - the core competitiveness. The basic characteristics of the core competitiveness including four value characteristics, functional characteristics, attributes, characteristics and aging characteristics. Value characteristics is the value of the core competencies able to generate value for customers special fundamental interests, thereby creating a unique user value. Function is characterized by scalability, the core competitiveness is not only limited to the existing products, but also provide a strong platform to support enterprises to continue to develop new products and enter new areas, enabling enterprises to obtain sustainable development potential. The attribute features include the unique core competitiveness, comprehensive and dynamic nature. Aging characteristics, the core competitiveness of enterprises is not a business formed in the short term, but an enterprise gradually formed in the long-term operation and management practice and training development. Paper Packaging enterprise core competitiveness of the construction is a systematic project, start from the three levels: the base layer including corporate culture, business philosophy, innovation, features, information, etc.; carrier layers including talent, mechanism, structure, strategy, brand etc.; conversion layer showed a complete set of business processes to understand from a strategic sense, \Enhance their competitive advantage, build the core competitiveness of enterprises is the only way modern enterprise growth. Scientific evaluation of the company's core competitiveness of important guiding significance in the process of build and nurture its core competitiveness of enterprise. Start from the core concept of competitiveness, given a new perspective on the concept of the core competitiveness of enterprises, in this view, based on market competitiveness, technological competitiveness, management competitiveness three proposed a set of Paper Packaging core competitiveness of enterprises evaluation methodology. Use the previous evaluation method in the last part of this article, a comparative evaluation on Yang paper and packaging companies, demonstrates this method of operation, hope to get some useful lessons related businesses in the current market competition.

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