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Entrepreneurial strategy of the new bio- pharmaceutical products

Author: ZuoYing
Tutor: JingRunTian
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: Five Competitive Forces Marketing mix Entrepreneurial strategies
CLC: F426.72
Type: Master's thesis
Year: 2007
Downloads: 170
Quote: 0
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Abstract


With the gradual increase awareness of the deterioration of the global environment and people's health care, all types of anti-cancer (cancer) and health care products in the international and domestic markets emerged in both production and sales situation, which containing coenzyme Q10 paclitaxel and multi- docetaxel and other ingredients are particularly prominent. This thesis is based on the creation of the production of coenzyme Q10, paclitaxel and docetaxel enterprise background; theory of the use of environmental analysis, five forces model towards the creation of corporate internal and external environment analysis; strategy from a strategic point of view and countermeasures. The first chapter gives a brief introduction to the status of cancer diseases at home and abroad as well as the three products in the prevention and treatment of cancer; elaborated on the basis described in the background of the project, the practical significance of this project and the thesis. The second chapter introduces the theory, including the theory of environmental analysis, five forces analysis model as well as the marketing mix theory used. The third chapter is to deal with the introduction of starting a business background, detailed description of the company's organizational structure and Production. From the perspective of the strategy is also on the analysis of the internal environment. Chapter environmental analysis tools - PEST factors of the the main external environment, industry, and market environment analysis. Demand for the product on the basis of the analysis of the market situation and scale to predict the subdivision, and the user base. Chapter Porter's five forces competitive model, sub-product analysis of existing competitors and potential competitors, competition from substitutes and suppliers. Chapter VI on the basis of the above analysis of the internal and external environment, mainly for marketing and environmental risk measures and strategies. A project's success is based on a scientific basis; therefore, under Chapter VII of the closing of the project, support the estimates and projections, based on the profitability of the project. This article from product industry, marketing, manufacturing and operations, competitive risk, and financial analysis and risk control, and several other aspects, the overall planning and comprehensive analysis of the market environment of the enterprise, the use of scientific methods of risk analysis and detailed financial data to support proposed a clear marketing tools and risk response measures, a comprehensive analysis of the feasibility of the project. Thus proving reasonable and economy of the project, a high degree of social and economic benefits. The writing of this paper will be on the newly created enterprises, especially the new bio-pharmaceutical companies have a certain reference value.

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