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With the continuous emergence of new media , publishing model innovation . Digitization is the inevitable trend of future development of the publishing industry , e-books, online reading, mobile reading is the trend of the times . Web publishing as a new research published in the form of mobile publishing aroused people's attention. Mobile publishing in its infancy , but it appears not only enrich the mode of publication , also provides more options for people to read and consumption . Mobile publishing is a new information storage medium ( mobile phone memory card , etc.) based on the text, images , video and other information through software processing , data exchange , the client ( the phone ) is stored , and then browse to learn to use 's new publication way . The advantages of mobile publishing : it combines interactive features , multimedia capabilities, spread across time and space , information retrieval and entertainment functions as a publishing personalized , three-dimensional , real-time and extensive services . Therefore , the mobile publishing in large part to broaden the scope and boundaries of the publication , the publication of cultural patterns showing a high degree of freedom , an open situation . In this study, the mobile publishing defined publishing houses have a legal publishing qualification or have the legal status of mobile content suppliers or other business entities , the mobile phone carrier , distribution channels, mobile communication network for the publication of the behavior of the sales figures for publication . In this thesis, the use of research methods are: First, the literature, the publication of new dynamic in recent years, published literature , particularly in relation to online publishing and mobile publishing articles screening and systematic analysis , the concept of mobile publishing , features, and advantages and disadvantages will be described in detail . Case analysis , first by analyzing mobile publishing is an extension of the network form of publication , then the publication of conclusive phone is a form of publication of the mobile media , mobile phone newspapers in the mobile media case studies , which predicted the phone published by the prospects for development.
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