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Children TV news program is special, which has the basic characters of TV news program, and is also different from TV news program because of the particularity of children. Knowing about the children audience is the foundation of producing any children program, and there is no exception with children TV news program. The children audience has their own psychological characters, their own media needs, their own habit of watching TV, so they can choose the TV program initiatively.Besides the function of news program, children TV news program has its own value, like helping children learn more about society, broadening their horizon, enriching their knowledge, providing them with entertainment, promoting their media literacy. As the differentiation of audience is so obvious, the appearance of children TV news program is inevitable . Many media research have told that children had the interest of knowing about the state affair, the state policy and event in our society. The development of children channel promoted the appearance of children TV news program, which can make up the lack of the kind of children TV program representing reality, and strengthen the self producing force of children channel at the same time. There was children TV news program abroad early. When the foreign media“invading”, we must have our own children TV news program.Children TV news program of our country achieved something, such as on the orientation of audience, program arrangement, content election etc. Because of some restrictions like the old communication ideas, program management, resources allocation etc, there is some shortcomings about the children TV news program. By observing the program“NEWS DAI DAI KU”of CCTV, we can get a micro-view of the present situation about children TV news program in our country.Children TV news program belongs to children program and news program, so its production must take children’s psychological character and the basic law of producing TV news program into consideration. As for the content, Children TV news program should report news that children know very well and think about in their shoes, increasing the proportion of hard news to satisfying their information requirement, doing some news comment to guiding their life, and giving more report about children who lived in rural areas to avoid the urbanization of children TV program. As for the form, children TV news program must using the form which is appealing for children, using language which could be understood well by them, increasing interactive activities between the program and the children audience to promote communication smoothly, and adopting modernized media to provide them with rapid information service.
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