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The Emotion Expression and the Value Pursue of the Chinese Female fans in the Medium Consumption

Author: ZhouLanLan
Tutor: YuQiMin
School: Huazhong University of Science and Technology
Course: Journalism
Keywords: Female Media Consumption Emotional expression Pursuit of value Blog
CLC: G206
Type: Master's thesis
Year: 2007
Downloads: 127
Quote: 0
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Abstract


Quadrennial World Cup has become an important medium phenomenon . World Cup and the growing mass communication technology combination makes for the more widely accepted . As a media product, the World Cup , like with other media products have a large number of consumers . These consumers have a male and female . In the past, media consumption , the women are always in a \\In this paper, Chinese female fans during the World Cup blog for the analysis of samples to analyze Chinese female fans during media consumption expressed in the emotion and the pursuit of value . In the interpretation of female fans blog , found female fans during the World Cup in the process has autonomy. Specifically manifested in the first aspect of emotional expression , they have their own characteristics and way too emotional expression , namely , emotional love language and to find their own replacement . In pursuit of value terms , they only pursue independently the status of media consumption , and the pursuit of freedom of expression in words , the pursuit of moral evaluation . But female fans of this media consumption emotional expression and pursuit of value on behalf of a limited range .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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