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The Study of Competitive Strategy for Life Daily

Author: ZhaoQun
Tutor: ChenDan
School: Shandong University
Course: Business Administration
Keywords: Newspaper market Metropolis Differentiation Competitive Strategy
CLC: G219.25-F
Type: Master's thesis
Year: 2008
Downloads: 139
Quote: 1
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Abstract


With the newspaper industry in the national economy, the proportion of the rapid growth of the Metropolis market more prosperous. Metropolis is developed in market competition, is an important area of ??competition by the major domestic newspaper media, and of the entire newspaper industry has played a very important role in promoting the reform and innovation,. \made the initiative to constantly adjust and try to fit their competitive strategy mode. Dazhong News Group Life Daily use the theory of the Tun competition strategy, combined with the need for competition under the new situation of China's Newspaper Industry, sub Xin external competitive environment and internal resource conditions, and its competitive strategy status and pathway analysis, evaluation, based on the new concept of the competitive strategy. The paper body part is divided into six chapters, the first chapter expounds the thesis research background, the theoretical value and practical significance, and research ideas, methods and content. The second chapter is a literature review, the simple concept of corporate strategic management role and characteristics as well as strategic management process and tools of strategic analysis, and analysis tools include PEST analysis methods, competitive five forces model and SWOT analysis methods; and Strategic Enterprise Management and Newspaper Competition strategic review of research, research summary elaboration provide a theoretical basis for strategic analysis. Chapter PEST analysis methods to examine the macro environment of the newspaper market in China, then \it more clearly see the external environment. Chapter by internal resources of the condition and value chain analysis of the \Chapter V with the classic strategic analysis tool - SWOT Analysis method, clear the advantages and disadvantages of living daily existence, as well as the opportunities and challenges faced in the competition, \multiple angles of the \Chapter VI of this conclusion and the issue to be examined on the basis of the analysis in the third, fourth and fifth chapters summarized the papers summarized conclusions and make the need for further research.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China > Professional newspaper
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