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LNWX Pharmaceutical Company Improvement of Marketing Channels

Author: CuiYang
Tutor: YangGuang
School: Dalian University of Technology
Course: Business Administration
Keywords: Drugs Marketing channels Improve
CLC: F426.72
Type: Master's thesis
Year: 2008
Downloads: 276
Quote: 2
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Abstract

Drugs with each person 's health is closely related to the pharmaceutical industry every tiny change will cause widespread concern in society , and the field of pharmaceutical distribution is the focus of attention of the government and society in recent years . Our government to solve people and expensive medical treatment is difficult issues as the primary problem , backward pharmaceutical sales channels resulting in retail drug prices are too high, and the great burden to the people , is not conducive to the development of China 's pharmaceutical market . Liaoning Satellite Pharmaceuticals is the first establishment of the foreign-funded enterprises in Liaoning Province, the pharmaceutical industry , and the marketing channels of traditional distribution model has been in use . With the continuous adjustment of national macroeconomic policies , the scale of business continues to grow , new drug ever accelerating. Traditional marketing channels has seriously hampered the development , marketing channel mode change and innovation imminent . Drug distribution channels but there are more problems , level of marketing channels caused by excessive hold down prices, and marketing channels to low levels of lead dealer 's assessment management is not in place . Both with national policies , market regulation mechanism with pharmaceutical companies to channel design , management and control . Reality from the Liaoning satellite pharmaceutical marketing channels of the micro-environment of the of Liaoning satellite pharmaceutical marketing channels and position in the industry , introduced the basic situation of drug marketing channels , and made ??a detailed diagnosis that marketing channel construction factors affect drug sales channels unreasonable , highlighting the issue of marketing channels link marketing channel management levels, three major issues , made ??a focus of research on drug marketing channel optimization and improvement goals and principles , as well as improvements proposed marketing channels specific measures , and finally to further explore improved marketing channels effect and development of sales staff appraisal system . This article gave me the direction of the work specified in the work , to solve practical problems in the work of guiding significance .

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