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Research on the Resource Allocation and Management of Dongfeng BF Project

Author: ZhaoPing
Tutor: ChengGuoPing
School: Wuhan University of Technology
Course: Engineering and project management
Keywords: Integration of resources Group Resource sharing Dynamic Alliance Resource Management
CLC: F426.471
Type: Master's thesis
Year: 2008
Downloads: 91
Quote: 1
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Abstract


Special ability, the enterprise competitive advantage depends on the ability of enterprises with enterprise resource are closely related, the ability is in fact able to play the special functions of resource aggregation, so that the integration of enterprise resource companies gain a competitive advantage, to continue to grow and develop an important means. The BF project is the Project the Dongfeng Group's new ventures, so the advantage of relying on the Group's internal integration of resources within the Group, due to the very close links between the various sub-enterprises are not Group headquarters level of sharing of system resources, so this article in that mode should be selected BF project to integrate internal resources to centralized shared mode, and a brief description of various resources, including capital, technology, human resources, materials, brands, and even corporate culture integration. Integration model for external resources, BF projects selective integration of external resources, the mode is taken under the complementary nature of both resources, cultural conflict between the enterprise resource integration model, as long as the solution both cultural on conflict, resource integration effect will be extremely good. Meanwhile, in order to better integrate with external resources, Dongfeng Passenger Vehicle Company and other companies in the forms of cooperation between enterprises, establish a dynamic alliance. To form a dynamic alliance between enterprises this dynamic cooperation enterprise for breakthrough internal resource constraints, and to promote their rapid growth and development strategy, and its essence is a reallocation of resources under the conditions of market economy; companies break through the physical boundaries virtual operations, seek resources expertise to enhance the competitiveness for the whole Union, therefore, dynamic alliance is considered to be the best model for the integration of resources in the 21st century. After the completion of the integration of resources, how resources management to become a reality, many resources have been integrated into a project without management, is bound to affect the effect of the use of resources, this article discusses the content and principles of resource management resource management includes not only the accumulation of resources, storage, and include the optimization of resource allocation, and finally establish the dynamic management of the resource model. Adjust and optimize the performance of the evaluation of the results, the dynamic model of constraint testing, and use of constraints to reduce the solution space to produce the final optimization; course, the evaluation model are still some problems, is well established evaluation index, because the management of the resources exist a lot of subjectivity and uncertainty, so that the model requires both a qualitative evaluation also requires quantitative evaluation, therefore, must be comprehensive consideration of qualitative and quantitative indicators, to make a total evaluation in order to meet the project's actual needs. Finally, this paper summarizes and make some academic outlook.

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