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The joint analysis prediction is an effective method of consumer preference for products and services . Abroad , the use of this research method has been very popular , and domestic recent years , when the evaluation of competitive products and services , conjoint analysis has also become the basis of the evaluation of consumer decision-making process of the various models . In order to clarify the use of conjoint analysis in consumer preference studies , and conjoint analysis to make some suggestions , the paper first in the form of market analysis and research background and significance , to discuss the market research industry in the domestic and foreign the development , as well as the basic theory and process of market research , described the importance of market research on enterprise development , followed by a degree of consumer behavior research , analysis of the factors influencing consumer behavior , further understanding of the consumer purchase behavior of the decision-making process , and post-purchase stage of consumer satisfaction of marketing potential role in the future , and then introduce the joint analysis method of the origin , background , steps and areas of application , overall joint analysis method commentary , on this basis , through empirical specify the unique nature of the joint analysis method in the study of consumer preferences , and the forecast of the market share , and finally put forward the existing problems in the application of conjoint analysis methods , recommendations and application prospects .
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