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The Establishment and Realization of the Model of the Enterprises’ Market Influence Based on Analytic Hierarchical Process

Author: HeMing
Tutor: ZhangXinRong
School: Tianjin University
Course: Applied Computer Technology
Keywords: Analytic Hierarchy Process (AHP) Judgment matrix Eigenvectors Enterprise market influence
CLC: F274
Type: Master's thesis
Year: 2007
Downloads: 731
Quote: 0
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Abstract


With the continuous improvement and development of China's market economic system , enterprises as the main body of the market economy in the process of economic development influence on the market has also been changed , in this case , how to locate in the market , and how to predict it behavior could cause the market how big the impact has been far from simple evaluation of traditional indicators by firm size alone can not meet the current state of enterprise development . The application of AHP influence on the market system , both in theory and in reality are of great significance . In this paper, the whole idea of the analytic hierarchy process and structure , constituted by the three levels of the target layer , criteria layer and programs of the layer , the influence of the enterprise market structure analysis diagrams and mathematical models are established on this basis , level mathematical model portfolio the final enterprise market influence model , the preparation of the corresponding computer program , and market influence to major enterprises in Guangzhou for the study, the experimental verification , and finally get a major enterprise in Guangzhou market influence sort results .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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