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The Emotional Incarnation in Package of Giftware

Author: JiangDan
Tutor: XinYiHua
School: Central China Normal University
Course: Fine Arts
Keywords: Gift wrap Emotional positioning Spiritual needs
CLC: TB482
Type: Master's thesis
Year: 2008
Downloads: 317
Quote: 2
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Abstract


With the continuous development of society , the increasing standard of material life , the people began to spiritually satisfying . Gift packaging industry in the growing , the emotional exchanges between the more and more attention . Economic globalization to promote the progress of social science and technology , culture , production , must also bring the impact of packaging design and performance of a wide range of values ??, aesthetics and outlook on life changes , it exists in people's hearts and become the design of the soul . Into the 21st century , the emotional element in the design of modern packaging design a new starting point, it not only improves the value of the product ( or products) , but also people's mental culture needs . Face lined with shelves of goods , the people in the choice of the added value of the commodity has been more demand , for example : whether superior price is cheaper ; and between goods and consumers , emotional factors increasingly seem to important. The first re- packaging of gifts , gift people friendship and emotional communication link, and it embodies the spirit of value far beyond the value of the gift itself . The gift type specific attributes from the outset reflects the emotional relationship between the giver and Shouli . This article is based on the gift market in China 's actual situation , historical review of gift packaging and design status , as well as through a comparative study with gift packaging design at home and abroad , summed up the gift packaging design trends and prospects ; design point of view, the detailed description of the concept of emotional positioning , the proposed design will become the inevitable trend of development of gift wrap emotional positioning .

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CLC: > Industrial Technology > General industrial technology > Industrial common technology and equipment > Packaging Engineering > Packaging design
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