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Factor Analysis and Promotion Strategy Research about Product Esthetic Value Approval

Author: XiaYan
Tutor: ZhangChengZhong
School: Chongqing University
Course: Fine Arts
Keywords: Aesthetic value Degree of recognition Influencing factors Promoting Measures
CLC: J501
Type: Master's thesis
Year: 2008
Downloads: 121
Quote: 0
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Abstract


Today , with the increasing emphasis gradually huge team of designers and industrial design , a wide range of industrial products flooded the market , to penetrate deep into all aspects of life . The design competition in the sector also commenced a rapid and very situation , \In such a grim situation , the ability of the business to the timely introduction of products to meet the needs of the public , the ability to realize the economic value of the product is directly related to the survival and development of enterprises . In this paper, the field of product design , the designer blind according to their own subjective wishes and too idealistic way of thinking , product positioning , wantonly increase the value of the product , serious neglect of user awareness and acceptance of this phenomenon for the study of the background on the design of the object , from the the integrate design point of view of Fine Arts , design psychology , product semantics , statistics and other related disciplines for the multidimensional thinking . And mobile phone products , for example , closed survey by the acceptance of its aesthetic value , the use of scientific statistical methods of data collation and analysis , to arrive at the real attitude of acceptance of the aesthetic value of mobile phone products and major impact factor. And focusing on the statistical results of the survey , combined with related disciplines theoretical analysis of the many factors that affect the the product aesthetic value acceptance , summarized for both external and internal factors elaborated . Differences in individual characteristics are external factors , mainly reflected in the differences of the horizon of expectations , recognizing the differences in the way of content differences and agree on . The aesthetic value of language form does not match the internal factors . Influencing factors for these two areas , it is pointed out that : emphasis on product acceptance main initiative features to enhance the the product aesthetic value countermeasures degree of recognition ; seek a dynamic balance of practical value and aesthetic value ; concern value orientation , to enhance the design of all aspects of the degree of recognition improved. This paper creatively the product aesthetic value of this issue of the degree of recognition from its strategic importance will transition to its impact factor and improved , has a strong practical significance for enterprises to improve the design and to improve product identity enhance the market competitiveness of enterprises to provide a positive reference significance .

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CLC: > Art > Arts and Crafts > Theory of arts and crafts > Arts and Crafts aesthetic
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