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Our family cars in the network marketing communication research

Author: XieYu
Tutor: WangQingYun
School: Jiangxi Normal University
Course: Communication
Keywords: Network Communication Marketing family cars Consumer Insights
CLC: F426.471
Type: Master's thesis
Year: 2010
Downloads: 97
Quote: 0
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Abstract


In recent years , with the rapid development of China's national economy and the increasing level of national life , the purchase of family cars as people in everyday life is an important consumer . 2009 , China's auto sales surpassed the United States and Japan to become the world's largest car market. Many domestic automobile production and sales enterprises on China 's auto market with a positive and optimistic attitude , a variety of models from different brands have been listed in our country , for the purchase of family cars provide consumers with a wealth of choice , which makes our Private market in the major car manufacturers , car brands and models intensified market competition between , how to win more consumers become a major car manufacturers and automotive marketers focus. For most consumers, the cost of money needed to purchase family car is very high , so the purchase of family cars is particularly rational and cautious consumers . After generating the demand for cars , consumers need to take a long time to study and compare various models . Thus, the purchase of family cars is a highly involved in the buying behavior of consumers . In this process , consumers need to access all kinds of media , gather relevant information in order to eliminate due to the lack of expertise resulting uncertainty. Therefore, a deep understanding of consumer demand in the premise , to provide consumers with more information on more favorable , it means being able to secure a broader market space. The rapid development of network technology , the family car marketing offers a richer means of communication . Network communication in the family car to the important role of marketing has become more apparent . The information needs of consumers in the study , the family car for a reasonable marketing staff will role-play, content planning , and strive through the Internet technical means to achieve human and interpersonal interaction , enabling consumers to easily access what they need personalized models information , and eventually to purchase behavior . This paper will examine the perspective of communication in a network of family cars marketing communication activities , dissemination activities through research networks in the audience , those who pass the information carrier and other key elements in communication theory , with examples , for our family cars feasible marketing network communication strategy recommendations.

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