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TV Channel Image of the Construction and Making-up

Author: MuXin
Tutor: WuHongLin
School: Shanghai Theatrical Institute
Course: Drama \u0026 Opera
Keywords: Channel Specialization Image Package Marketing
CLC: G222
Type: Master's thesis
Year: 2008
Downloads: 141
Quote: 1
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Abstract


The development of China 's television industry , from the program era to to columns era , to channel era has become the inevitable trend of history . In this context , the channel professional operation with professional channel marketing , is to adapt to the great changes in the inevitable result of the cultural diversity of contemporary trends and audience market . Channels image and packaging Channel Specialization operation and marketing . Specialized foreign channels attaches great importance to the overall image of the channel , is uniquely positioned to their own channels , unique style, unique columns and programs , or even unique host , the unique channel logos, and music and so on , to establish their own channels brand column , as well as the brand image of the entire channel . Therefore, the channel image and packaging establish a good social image of the channels and channel marketing plays a direct key role , is essential image of mature TV channels and marketing strategies . How to build a good image of the channel of television workers to think about . This paper will analyze the channel professional background and status quo for instance comparison to arrive at how to better build and package the image of the channel , the channel operator success .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business
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