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Competitiveness of Tianjin Ocean Shipping Agency

Author: SunHongXia
Tutor: SunJiaQing;SuDeQin
School: Dalian Maritime University
Course: Traffic and Transportation Engineering
Keywords: Shipping Agency Competitiveness of enterprises Tianjin shipping agency enterprise competitiveness Liping evaluation Countermeasure
CLC: F224
Type: Master's thesis
Year: 2010
Downloads: 94
Quote: 3
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Abstract


Tianjin shipping agency business is an important part of the shipping industry . Shipping agency business is shipping agency op main competition in the market , ship agency ball children competitiveness is directly related to the strength of a country or region rise and fall of the ship agency business . Current shipping agency market, each ship -generation enterprises more competitive, if you want to remain on the market ship agency business survival , access to sustainable development, shipping agency enterprises to improve the competitiveness of enterprises . Therefore, how to have an objective understanding of the enterprise's own competitiveness and through the company's long-term planning to improve their competitiveness ship on behalf of corporate strategic planning to be involved in the focus . The main contents are as follows: ( 1 ) through competitive theoretical study , this paper considers should be from the ship on behalf of the enterprise value competitiveness , shipping agency enterprise competitiveness and shipping agency business unique competitive three angles evaluation set Tianjin shipping agency enterprise competitiveness . ( 2 ) Based on the Tianjin shipping agency enterprise competitiveness evaluation , indicators selected are qualitative and quantitative indicators in conjunction with , the weight value is also used expert scoring a quantitative method to determine , from the root to avoid subjective evaluation of possible drawbacks. ( 3 ) the use of fuzzy comprehensive evaluation of the Tianjin shipping agency to evaluate the competitiveness of enterprises , found that enterprises in Tianjin shipping agency is to determine the market share is still an important factor in the competitiveness of enterprises , but not the deciding factor. Tianjin shipping agency enterprise customer base competitiveness, market adaptability , strategic management , quality of service , and information management stability and growth indicators are also very important factors. ( 4 ) Based on the characteristics of enterprises in Tianjin shipping agency , shipping agency for Tianjin to enhance the competitiveness of enterprises some suggestions . Recommends strengthening Tianjin shipping agency enterprise marketing management , use of product strategy, pricing strategy, sales channel strategy, marketing strategy , services marketing strategies marketing strategy ; refined service, optimize content, understand customer needs , service improvements targeted , establish and improve services innovative mechanisms to strengthen the job competition mechanism and improve the quality of service in Tianjin shipping agency business ; accelerate Tianjin shipping agency business talents. Tianjin shipping agency enterprise to achieve improved competitiveness and achieve sustainable development .

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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