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Clinical , market , production of traditional Chinese medicine - based drug design mode

Author: LaiJuan
Tutor: YangMing
School: Chengdu University of Traditional Chinese Medicine
Course: Pharmacy
Keywords: Drug R \u0026 D Value chain Market
CLC: R28
Type: Master's thesis
Year: 2007
Downloads: 178
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Abstract

In recent years, with the competition and the development of the domestic pharmaceutical market, changes in the structure of the consumption of drugs, drug prices policy and the implementation of the tender, the competitive landscape of China's pharmaceutical market is growing rapidly change and adjustment, new product development The higher requirements preparations innovation not enough to ensure the victory of the competition. How to improve the success rate of business development of new drugs, the pharmaceutical sector is an urgent need to address the central issue. Michael Porter's value chain theory tells us that the competition is not just confined to one part of the pros and cons of comparison, but is reflected in the complete value creation process, the overall competitiveness of the value chain determines the competitiveness of their products. It enlightened thinking combing value of the drugs to the creative process, reshape the new drug value criteria to screen and the perfect value advantage links to improve the success rate of new drug research and development and the competitiveness of enterprises. Use of value chain theory and marketing principles and methods of this topic and defined the structure of the value chain of new drugs, the empirical study of corporate drug research and development process and product flow of the status quo, summed up the development of three Chinese Drug Research practical issues and specific performance, from the clinical demand out of the market analysis, from the production status of the birth of the new products in the existing mode will face difficulties in the production, market and clinical application as well as the impact on the industry as a whole. On this basis, the guiding ideology of design pattern of new drugs based on clinical, market, production of traditional Chinese medicine, it is recommended that the new product development to create value to the clinical, marketing, production, three points constitute the plane as the base, looking for technology and demand convergence of media, logistics, information flow, capital flow value creation is completed: (1) From a clinical point of view, is necessary to look for new diagnostic criteria to improve the efficacy of drugs, but also attach importance to tap the doctor's treatment needs and gaps, but also need to carry out a detailed clinical varieties of research and consumers (doctors and patients) interviews to establish the model of an ideal drug. (2) From a market point of view, necessary to use market segmentation and advantages screened seeking to develop a target market, but also actively gathering competitive intelligence and guide product positioning. (3) from the production point of view, it is necessary to make rational use of scientific and technological resources to enhance product academic value, but also pay attention to the actual conditions of industrial production, but also to meet the requirements of corporate product strategy and product portfolio. Subject to gynecological (dysmenorrhea), dermatology (skin itching), digestive three different therapeutic areas of internal medicine (ulcerative colitis) design of new drugs for the carrier, elaborated on the integration of the three dimensions of the demand for new product development ideas and critical path, and confirmed the feasibility of a new product design concepts proposed in the paper mode. The introduction of the topic of strategic management concept, put forward the traditional Chinese medicine research and development of new drugs to clinical, market-driven production scale, and always adhere to the systematic way of thinking, different from the simple technology, demand or competition-oriented research and development ideas ; stressed that innovation should be built on the platform of integration of three value dimensions, forming a spiral of demand and technical progressive, rather than gradually advancing to the upstream and downstream from the high-end of the innovation chain, nor is stubbornly hovering stay in the low-end of the copy mode . The 3D oriented Chinese Drug Research design patterns to take advantage of the inherent laws of existence and transformation of the value chain, the formation of the the advantages Union integration, coordination between each node, and led to the optimization of the industrial structure to chain the value of the product: (1) of clinical products under the new model will help make up for the defects of clinical medicine, to solve clinical treatment needs, in line with the fundamental requirements of the national health care reform. (2) For enterprises, the new R \u0026 D model to shorten the product development cycle and shorten the response time of the enterprises to participate in the competition, and enhance the vitality of the product, improve the comprehensive competitiveness of enterprises. (3) in terms of scientific research, the new R \u0026 D ideas both to better reflect the value of technological innovation, academic advantage into product advantages, but also can improve the innovative pharmacy workers and accuracy, enhance modern Chinese medicine industry the efficiency of scientific research, but also to help the Chinese medicine industry structural optimization. The topic also discusses the obstacles encountered by the enterprise in the Chinese Drug Research design patterns using three-dimensional oriented process, the formation of a new cross-functional product development teams is a good solution to the collection of information and resources to help businesses make the right decisions.

Clinical , market , production of traditional Chinese medicine - based drug design mode

Abstract

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