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Experience economy is the agricultural economy, industrial economy, service economy, after the development of human economic life stage 4, emerged from the experience economy experience design also took to the stage of history. The product is the foundation of the economy, science and technology highly developed today, people on it are no longer satisfied with the use of material level requirements, and begin to pay close attention to the nonphysical the emotion demand and psychological experience. Therefore, in the material function beyond, the product should be more users and designers, and the surrounding environment, and social emotional communication information carrier. Emotional factors has become an indispensable part of the design, design to develop the more the more pay attention to the emotional needs, that is, through the design and implementation of product and people heart and spirit communication and communication, more reflect people-oriented design concept. Based on the experience economy, experience design as the starting point, combining "experience" and "emotion" is the essence and connotation, from three levels in detail the product design of the emotional experience and expression way. Proposed based on emotional experience product design principles, methods, and summarizes the design process, and used to guide the design practice.
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