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Pragmatic Failures in Business Interpretation-A Tentative Analysis from the Pragmatics’ Perspective

Author: ChenJingMei
Tutor: ZhaoMeiJuan
School: Shanghai International Studies University
Course: English Language and Literature
Keywords: Business Interpretation Pragmatic Failure Pragmatic Competence Communication
CLC: H059
Type: Master's thesis
Year: 2009
Downloads: 676
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As a new interpretation of cross-cultural disciplines, in recent years has attracted more and more attention of scholars and researchers. Along with the rapid development of commercial areas, business interpretation also from different disciplinary perspectives gaining more and more in-depth study, such as psycholinguistics, pragmatics, cognitive science. Based on other related disciplines research methods, business interpretation of linguists and scholars demonstrated the new research prospects. For a long time, interpreting research has been limited language skills and interpreting skill level, or we can say, many studies only from a single perspective on interpretation. Research and practice in interpreting, cultural and pragmatic factors often ignored, so easily lead to erroneous information in the source language decoding and comprehension, and even the serious consequences of communication failure. So, to borrow other disciplines approach to interpreting research deserves our close attention. This paper discusses the business interpretation appears Pragmatic Failures, innovation lies in the article the author will pragmatics research methods applied to the analysis of Pragmatic Failures in the business interpretation designed to avoid pragmatic failure, and maximize achieve successful communication. Inductive and deductive method will be used for the analysis of the different chapters, the former is mainly reflected in the author of the main features of business English and Pragmatic Failures in the analysis, which is mainly reflected in the use of the basic principles of pragmatics explain specific business interpretation instance. Pragmatics of the two main principles --- Grice Cooperative Principle and Politeness Principle in Leeds will run through the entire analysis process. The principles of cooperation in the interpretation of the four criteria can guide practice, because it helps the speaker and the listener to establish a specific relationship between the four criteria but also to measure the quality of an effective business interpretation criteria. However, people sometimes deliberately violate the four criteria, politeness principle at this time can be used to \Translator should bear in mind these two principles, in accordance with idioms and practices accordingly interpretation. Business interpreters need careful interpretation process of selecting the appropriate interpretation strategies to avoid the occurrence of pragmatic failure. Through analysis of the phenomenon of pragmatic failure, raised several viable business interpreting strategies, such as: Pragmatic Equivalence interpreters, fuzzy information processing, substitution and addition method, sentence structure adjustment method, and draw conclusions articles: Business interpreters in addition to have the language skills, should also have pragmatic competence and cross-cultural awareness; interpreter should attempt in-depth analysis of the reasons for generating pragmatic failure, and strive in the specific business interpreting avoid pragmatic failure, thus ensuring business activities between the parties The smooth and effective communication. Business Interpretation requires the input of other related disciplines and integration of these disciplines is a guiding theory to greatly improve the overall level of business interpretation.

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