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Contemporary Chinese society is undergoing profound changes and a comprehensive restructuring period , the market economy and prosperity , the formation of the information society , culture change , all the time wrong the contemporary the college students worldview , values ??, outlook on life with significant impact , and college students and is a sensitive , contradictory , emotional irritability psychological fluctuations during the absorptive capacity of outside information , the ideological mentality more and more complex and changeable , the ideological and political education work more difficult , in this situation , we should correctly understand psychological characteristics of the contemporary college students adapt to the work environment , job content , working way to change , the accurate positioning contemporary ideological and political status quo , and guide students to establish a correct world outlook , outlook on life and values ??, to form a correct political ideas become qualified socialist The successors to the cause . With the changing international and domestic situation , the in-depth development of the reform and opening up , the college environment is increasingly diverse and complex, and constantly enhance the independence of the Ideological and activity , selectivity, variability and differences . Favorable conditions for the growth and maturation of the young generation is faced with both , is also facing serious challenges . Traditional methods of ideological and political education , the means , the mechanism has been difficult to adapt to an urgent need for us to correctly understand the Ideological and change and behavioral activities regularity, adhere to the teaching, educating people - oriented , physically , moral education first goal , and actively explore new ways of ideological and political education under the new situation , the new method , a new system ; stick close to reality , life, and the students have new changes ; ideological and political education in the form of greater respect for the subjectivity of the college students , select and diversity ; efforts to grasp and regularity of the era of ideological and political education , effectively through the ideological and political education of college students in the whole process of teaching, research , management , and strive to improve the relevance of the ideological and political education , enhance the effectiveness and do to educating people of all staff , the entire process of educating people , full of educating people .
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