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The Strategic Analysis of the Development of Our Nation’ EMBA Professional Degree Education

Author: ZhangZuo
Tutor: LiuYanPing
School: Beijing Jiaotong University
Course: Business Administration
Keywords: The EMBA professional degree education Strategic objectives Locate
CLC: G643
Type: Master's thesis
Year: 2008
Downloads: 325
Quote: 0
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Abstract


Since the establishment of the the EMBA professional degree education approved by the State Ministry of Education in 2002 , EMBA course more than five years experience in the exploration and constantly improving . The EMBA Degree in Education with its distinctive features as a graduate degree education in professional degree education in unique positions . The study employed a comprehensive literature research , combined with strategic management theory , access to the education system of our country at this stage EMBA Degree understanding based on strategic analysis of Beijing Jiaotong University EMBA professional degree education obtained Jiaotong University EMBA strategic positioning and target professional degree education in this competitive environment . The paper first introduces the concept of of our EMBA professional degree education as well as our the EMBA professional degree education exist and caused controversy ; followed by analysis of the entire EMBA professional degree education made ??a complete system of internal factors ; This is the basis of the full text Zhi and shop . About EMBA professional degree education in how to accurately establish the strategic objectives in the market , is the focus of this article , the article made ??a detailed analysis of the external market environment of the EMBA professional degree education , come to the current macroeconomic environment , industry , competitors , customers a significant characteristic . Subsequently , Beijing Jiaotong University , for example , the use of SWOT strategic analysis theory , advantage come Jiaotong University EMBA exist , weaknesses, opportunities and threats , proposed that in the circumstances of this stage other schools have prices , Beijing Jiaotong University EMBA degree in professional education should draw on . \Tian Ji's horse \

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