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Study of Pay-TV Program Brand Modeling Strategy for SXTV

Author: ZhangZhe
Tutor: DuYuePing
School: Northwestern University
Course: Business Administration
Keywords: Product Life Cycle Cultural product marketing Brand Marketing
CLC: G229.2-F
Type: Master's thesis
Year: 2008
Downloads: 109
Quote: 0
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Abstract


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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China
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