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A Research on the Profit Model in Newspaper Industry at the Digitalization Background

Author: ChenXiaoQing
Tutor: WangZuo
School: Jiangxi Normal University
Course: Communication
Keywords: Newspaper Industry Digitalizing Profit Model
CLC: G219.2-F
Type: Master's thesis
Year: 2008
Downloads: 164
Quote: 3
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Abstract


The thesis takes the profit model of newspaper industry as the object of study, mainly divides four aspects to carry on the discussion: Firstly, it carries on the analysis to the traditional newspaper industry’s profit model, obtains the conclusion that the profit model of traditional newspaper industry is in“twice sales theories”for the management idea instruction takes the advertisement as the income core. Simultaneously, it takes a summary of the development bottlenecks of the newspaper industry, points out that the Chinese newspaper industry must break through the development bottleneck. It must comply with the time development tidal current to digitized reforming, explore the new profit model. Secondly, this thesis analyses the current digital newspaper industry development, and carries on the discussions from the dissemination study angle to the current digital newspaper industry development, points out the differences between the digital newspaper industry and the traditional newspaper industry, builds the foundation for the exploration digital newspaper industry’s profit model. Thirdly, this article also has carried on the discussion to capital operation of the newspaper industry. Fourthly, the article analyzed the profit model in newspaper industry on the digitalization background , it had pointed out that the digital newspaper industry management should be“sells many times”, not only the information content and the numerous resources is the newspaper industry outlet, meanwhile includes brand, the information service, the active plan and so on.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China
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