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Study of the Program of CPC Construction in Building-up Harmonious Society

Author: AoZuo
Tutor: ZengSuPing
School: Jiangxi Normal University
Course: Communication
Keywords: Communication theories communication effect TV program brand program innovative program Party-building publicization
CLC: G222
Type: Master's thesis
Year: 2008
Downloads: 65
Quote: 0
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Abstract


China is in economic and social transformation where exist many kinds of contradictions and problems, which bring a seriers of uncertainities to our society. In order to conciliate conflicts and lessen disparity between different classes, we should make full use of the adjustment of government’s policies and perfect the social security and management system. Besides, the mass media also plays an important role in this process. There are more than 1.1 billion people are fond of watching TV among all the 1.3 billion Chinese people. News, entertainment and other kinds of television programms catch the audience’s eyes.Party-bulilding television program bear responsbilities of promoting social reform, transmitting advanced culture and ecouraging Chinese people. This paper focus on how to make the TV program about the Party-building more populare and instructive in China and how to imporve the quality of this kind of TV program。This paper studies the Party-building program of several provincial-level TV satellite channel that are provided with chinese characteristics by using the classic communication theories.Still, it also analyses the characteristics and function and reveals the present situation of the program about Party-building.Also, it brings forward innovation ideas about how to develop Party-construction TV program.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business
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