Dissertation > Excellent graduate degree dissertation topics show

Study on Marketing in Financial Derivatives of Bank of China Shaanxi Branch

Author: Song
Tutor: RuShaoFeng
School: Northwestern University
Course: Business Administration
Keywords: Financial derivative products Marketing Strategy Implement
CLC: F832.2
Type: Master's thesis
Year: 2008
Downloads: 216
Quote: 0
Read: Download Dissertation

Abstract


Financial derivative products business as the focus of the development of the commercial banks and a new profit growth point, the major developments in the field of the development of intermediate business of commercial banks, intermediary business revenue. Bank of China had enjoyed a first-mover advantage, but facing tremendous competitive pressure from the market, the Bank of China as China's financial market continues to open up exclusive of foreign exchange and financial derivatives business. How to maintain financial derivatives business a competitive advantage in a tough market situation, to maintain and increase market share and profitability, the Bank of China, the problems to be solved. Bank of China Shaanxi Branch of financial derivative products, using summarized combined with the specific analysis, theory and empirical research methods to identify the Shaanxi Bank of China, the problems in financial derivative product marketing management, marketing strategies and strategies for implementing the recommendations. The first chapter of the thesis writing background and related issues, including research background, research purpose, the scope of the study, research methods, research tools, nouns and variable explains the thesis framework. The second chapter describes the marketing theory, including the theory of marketing environment, STP theory, theory of the marketing mix. The third chapter analyzes the Bank of China Shaanxi Branch of the external environment of financial derivative products, Shaanxi BOC derivatives business market analysis by industry competitive analysis model. The fourth chapter details the history and current status of the Bank of China Shaanxi Branch of business development of financial derivatives, by product, price, distribution channels, promotion, personnel, physical evidence, process management analysis of six aspects of the marketing mix, too the strengths and weaknesses of Shaanxi, the Bank of China in the marketing of derivative products. The fifth chapter of the Bank of China in derivatives marketing. Chapter selected from the target market, product strategy, pricing strategy, distribution strategy, promotion strategy five aspects of the marketing mix to start the marketing strategy of the Bank of China Shaanxi Branch of financial derivative products. Chapter VII of the proposed implementation of the proposed marketing strategy. The paper concludes that the Bank of China Shaanxi Branch should address the problem of existing derivative product marketing, rectify and reform, and further development of financial derivative products business through the implementation of sound and effective marketing strategy is to maintain a leading edge in Shaanxi,.

Related Dissertations

  1. Study on New Product Launch Strategy in Decathlon,F274
  2. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  3. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  4. Gas station convenience store sales strategy,F426.22
  5. Marketing Strategy of China campus buy,F274
  6. PXSF Nursery School Service Marketing Management Analysis,G617
  7. Research on the Primary and Secondary Teacher Pay of Perfomance of Policy Implementation,G637.2
  8. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717
  9. CPPCC newspaper Marketing Strategy,G216.3
  10. Marketing Strategy for Acetic Acid in CE Company,F274
  11. Research on Marketing Strategy of Sports Outfits Enterprises in China,F274
  12. Analysis on Tea Consumer Behavior Characteristics and Marketing Strategies,F274
  13. Shenzhen infant health club marketing strategy research,R174
  14. Zhongcai Hanjiang Cement Co.,LTD Marketing Strategy Research,F274
  15. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  16. Research on the Marketing Strategy of Huishan Dairy’s Entrance to Dalian,F426.82
  17. A Study on Marketing Strategy of Dongchen Group,F274
  18. Tongyu County in the implementation of talent development strategy analysis,C964.2
  19. Integrated Marketing Communication Theory in the East Cup Application,G80-05
  20. CBA Taiyuan stadium box office Marketing Strategy Research,G841
  21. Silica fume industry market analysis and Aiken ( China ) Company Marketing Strategy,F426.71

CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
© 2012 www.DissertationTopic.Net  Mobile