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In recent years , China's rapid economic development , China's automobile industry has been rapid development , not only the rate of growth is very fast, and the annual increase in the absolute amount of growing . How to evaluate the competitiveness of the various models , how to determine the cost performance of the various models has become the main method of evaluating vehicles competitive strength of the automotive industry , FAW-Volkswagen Sales Company uses the price index to measure this indicator , the price index is a combination of consumer demand , competitors' products and their products and a highly integrated strategic indicators , this indicator should be applied to all marketing aspects of the marketing analysis , competitor analysis , and improve support for these marketing programs . This paper first introduces the background of the car price index , and a more detailed review of the principles and calculation methods of evaluation of the car price index , so that we have a preliminary understanding of the car price index , followed by the two parts described in FAW - Volkswagen car price index value analysis on existing products , car price index not only can judge how competitive analysis of the models and comparison of competing products , also elaborated on the price adjustment and the value of the equipment adjustment car price index in pricing , models and equipment to identify and selling point production , new models , research , and expand the value of the car price index indicates the application range of the car price index and its value . Again , the actual case of the two products by the FAW - Volkswagen , explained in detail the car price index in the practical application of marketing competitiveness Finally , objective review of applications experience in the FAW - Volkswagen price index and the presence of problems.
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