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Study on Development Strategies of Chinese Bee Products Processing Industry

Author: GaoLingYu
Tutor: PengWenJunï¼›HanShengMing
School: Chinese Academy of Agricultural Sciences
Course: Food processing and security
Keywords: Bee products processing industry Industry development Brand building Capital management
CLC: F326.3
Type: Master's thesis
Year: 2010
Downloads: 166
Quote: 0
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Abstract


The development of bee products processing industry was promoted by bee products accepted and used by customers. Bee products industry was key factor among accelerating agricultural industrialization, increasing farmers income, promoting sustainable and healthy development of beekeeping and rural economy and improving all people health level because of associating with upstream hundreds of thousands of beekeeper and servicing downstream hundreds of millions of consumers. Although our bee products processing industry has already been forward scale and standardization after industrial recovery, significance development and rapid development, those had sever other factors, such as relatively small average size of enterprises, uneven quality and market, which caused an increasingly impetuosity competition within bee industry and even unhealthy competition, causing a bad influence to the whole industry. As the development of competition within bee industry was in-depth, the full competition of bee industry was exploded on enterprises cost, service, talent, technology and comprehensive strength.In this study, starting from the characteristics of bee products processing industry, the development status of our bee products processing industry was sorted out by literature search and case studies, the way of exchanging with industry personnel and in-depth study and combining theoretical and applied research.The problems of raw materials, production, management, foreign trade and others links in production chain were summarized and the reason of limit speed of bee products processing industry were analysed using analysis method of internal and external.The development experience of different bee industry and different market behavior were summarized and also analysed internal factor and driving force of bee enterprises industrialization. At the same time, combining with large domestic market environment, the development strategies of our bee products processing industry were analysed and probed into the current management strategies for the development of our bee industry, which provided a theoretical reference for our bee industry.The results of research indicated that there were several problems in our bee products processing industry, such as small scale, poor control of the source product, similar products, narrow sales channels and lack of brand building and so on. Author thought that our bee industry should follow principle:"seize the materials, innovate products, command the market, build brand manage capital". To seize the products materials ensure the stability needed for the production of quality raw material sources. The level of processing and innovative products was continuously improved and technology content and added value of products were improved.We should accurately grasp the chance of the market, actively develop a healthy and effective marketing model and combine state support policies related industries. As the positive effect of bee industry for agricultural production and income and bee products for human health was actively promoted, brand building was strengthen and achieved brand benefits.The development path of capital management was realized by brand value as capital.

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CLC: > Economic > Agricultural economy > China 's agricultural economy > Agricultural sector economy > Animal husbandry, farming
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