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Guangdong Telecom——The Strategy in Toll Telephone Service

Author: LiuFeng
Tutor: HeWeiJun
School: Jinan University
Course: Business Administration (MBA)
Keywords: Telecom Toll Telephone Service lP phone Marketing
CLC: F626
Type: Master's thesis
Year: 2000
Downloads: 168
Quote: 1
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Abstract


This case gave a story about Guangdong Telecom and the competition in its Toll Telephone Service. The first part of this paper introduced what is lP phone, IP phone operators, their business strategies and what kind of competition they bring to Guangdong telecom. Then the case asked a question: How should Guangdong Telecom choice its competitive strategy? It is also the topic of this paper. The second part of this paper made some qualitative and quantitative analysis from the structure of telecom industry, product, service influence factors and the situation of competition. Some theories were used in the discussion that included the Life Cycle of Product, Porter抯 Five competitive Force Model and Competitive Advantage. In my viewpoint, Guangdong Telecom should choice the actively following strategy in the competition of the Toll Telephone Service.

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