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In this paper, the form of case , the introduction of China Unicom H H City , Guangdong Unicom should be improved in the future face of China Mobile Group's marketing activities , and analyze marketing competitive strategy . The Case parts of Unicom company in the country , the development of Guangdong Province , highlights how to face strong competitors - Guangdong Telecom mobile branch in the H City Unicom , marketing strategies and action taken against the local mobile market . Case analysis section , combining marketing theory , the analysis provided in case part of the marketing program , and analysis of the pros and cons of competitive strategy ; then based on the successful experience of foreign operators , combined with the actual situation of theory and China Unicom , raised Unicom in order to face the future competition should focus on strengthening the marketing strategy .
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