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The Development Strategy for Guangdong Telecom—— Strategic Study of Telecommunication’s Opening and China’s Entry of WTO

Author: ChenDongMing
Tutor: LinFuYong
School: Jinan University
Course: Business Administration (MBA)
Keywords: Guangdong Telecom East Telecom's development strategy In order to the fierce telecom operators market strategy Competitive advantage Telecom operators WTO
CLC: F626
Type: Master's thesis
Year: 2000
Downloads: 184
Quote: 0
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Abstract


Over the years, on behalf of the Government unified operation and management of infrastructure construction sector - Guangdong Telecom , a virtual monopoly on all telecom services in the province . With China 's imminent accession to the WTO, as well as the development of the telecom operation to break the government monopoly and fair competition , the reform and opening up has become the trend of the times . Therefore , summarizes the status and operation of the Guangdong Telecom case , the combination of the the PEST method and Porter five competitive forces model , dissect enterprise policies and industry environment , to inquire about the industry's future development potential and Guangdong Telecom competitiveness in the industry . . Meanwhile, concerned about the ways and means for foreign competitors to enter the Chinese telecom market , good strategy to prepare for the development of Guangdong Telecom . Development strategy on the basis of the SWOT analysis , clear Guangdong Telecom, taken before and after China's accession to the WTO , the overall direction of the business strategy are bold and decentralized management strategies for different products and services provided by the Guangdong Telecom , BCG analysis to determine their development goals . In order to ensure the smooth implementation of the objectives , the application value chain analysis of the the Guangdong Telecom service process integration proposals to improve the competitiveness of enterprises . Finally , the above analysis and domestic , outside competitors compete for market share strategy Guangdong Telecom , come to Guangdong Telecom 's development strategy , in order to gain a competitive advantage in the fierce telecom operators market .

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CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
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